"It's time to put the ROI measure and optimization at the heart of the marketing practice"
Indeed, today, marketing practitioners are more than ever accountable for the impact of their investments, and therefore need to have a very clear idea of the effectiveness of their activities and how to optimize them, if possible almost in real time.
The good news is that simple solutions now exist for a rigorous scientific approach to marketing, and that these solutions are within reach of most marketing teams. It is, among other things, what this blog would like to share.
According to McKinsey, Marketing Mix Modelling drives on average 14% profit improvement
To find out how we can boost your marketing effectiveness with innovative, powerful technology:
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