I am the
partner for France of SAYG, a European start up focused on the identification,
development and implementation of technologies driving marketing ROI. As such I
advise a number of advertisers and media agencies in France, on the best use of
leading edge approaches to measure and optimize the effectiveness of Marketing.
I have an international marketer background, with experience in global brands development acquired both on the agency and client’s side. I have worked for global FMCG, technology and financial services brands. This gives me first hand experience of the growing criticality of marketing ROI measurement and optimization in marketing departments. As a marketing practitioner, I seek to bring a pragmatic and actionable view on topics such as Marketing Mix Modeling and overall marketing effectiveness assessment methodologies, i.e. the view from the “action side” that complements the view from the “theory side”.
I have an international marketer background, with experience in global brands development acquired both on the agency and client’s side. I have worked for global FMCG, technology and financial services brands. This gives me first hand experience of the growing criticality of marketing ROI measurement and optimization in marketing departments. As a marketing practitioner, I seek to bring a pragmatic and actionable view on topics such as Marketing Mix Modeling and overall marketing effectiveness assessment methodologies, i.e. the view from the “action side” that complements the view from the “theory side”.
According to McKinsey, Marketing Mix Modelling drives on average 14% profit improvement
To find out how we can boost your marketing effectiveness with innovative, powerful technology:
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